Alice and I met whilst studying our Master’s at London College of Fashion. We bonded over
our mutual love of fashion but also our increasing disillusionment at the state of the industry.
Alice had worked for H&M and Uniqlo so was well aware of the huge scale of the problems the
industry faced. She also, as a side note, is one of the most accomplished people I know and I
am still discovering the depths of her experience as she casually drops into conversation
sentences like ‘when I was at Brit School I met Jessi J’ and ‘out of my 20 GCSE’s….’
We started the business in lockdown, without having met each other in person, with Alice
researching and technically developing SAGES dyes. As restrictions lifted we were able to
meet up more and we both came to realise that, what began as an extended university
project, was something we were very serious about continuing. Alice produced her amazing
final MA collection (images on the website!) using the dyes she had been developing and the
incredible reaction to these helped cement that SAGES was a business that we needed to
pursue.
-Written by Emily Taylor
Komen