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  • Writer's pictureAlice

A Beginners Guide to the Weird World of Investment

Updated: Sep 5, 2023

Are you ready to dive into the world of investment? As a first-time entrepreneur, you might find yourself overwhelmed and confused by all the terminology and jargon. Fear not! This beginner's guide will help you navigate through the world of investment with ease and humour.

First things first, let's talk about what investment actually means. Essentially, it's when someone puts money into your business in exchange for a share of ownership or a percentage of profits. Sounds simple, right? But wait, there's more!

Before you start accepting investment offers left and right, it's important to understand the different types of investors out there. You've got your angels, your VCs, your PE firms, and more. It's like a whole alphabet soup of investors! Each type comes with their own set of pros and cons, so it's important to do your research and figure out which one is the right fit for you and your business.

Now, let's talk about the fun part: the pitch. This is where you get to show off your business and convince investors to give you their hard-earned cash. But don't worry, it's not all serious business. Your pitch should be engaging, memorable, and even a little bit fun. You want to leave a lasting impression on your potential investors.

When it comes to the actual pitch, remember to keep it simple and straightforward. Explain what your business does, what problem it solves, and why it's better than the competition. Don't get bogged down in the details or technical jargon. Keep it high-level and focus on the big picture.

But what if you're not a natural-born salesman? Don't worry, there are plenty of resources out there to help you craft the perfect pitch. Attend pitch workshops, read books on the subject, and even practice in front of friends and family. With a little bit of effort and practice, you'll be a pitching pro in no time.

And finally, don't forget the most important part of investment: building relationships.

It's not just about getting the money, it's about finding the right investors who believe in you and your business.

Take the time to get to know your potential investors and build a relationship based on trust and mutual respect.

Investment can be a scary and overwhelming process, but it doesn't have to be. With a little bit of humour and a whole lot of research, you'll be well on your way to securing the funding you need to take your business to the next level. Good luck out there, and happy pitching!


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